5/16/2023 0 Comments Session definitionThe average session duration metric raises more questions than it answers Here are four reasons average session duration could be considered a controversial metric: 1. Now let’s dig into what average session duration doesn’t tell you, and go over some things to consider when you look at the metric’s data. If it takes users an unrealistically short or unusually long amount of time to get through the funnel, there might be something that needs investigating-but you can’t know for sure without looking past the numbers (more on this later). Session duration helps you understand how long users stay on your website on average, which might be a good starting point for identifying issues in the customer journey.įor example, by referencing the average session duration and time on page metrics together, you can get an idea of how long it might take someone to get through a sales funnel, like homepage > category page > product page > shopping cart > checkout. What average session duration does and doesn’t tell you Using the example from above, the session duration here would be 30 minutes, but the time spent on each page varies from 5 to 10 minutes: The ‘average session duration’ metric measures the duration of a user’s entire visit to a website, while ‘time on page’ measures the amount of time the user spends on individual pages during a session. What’s the difference between ‘average session duration’ and ‘time on page’ in GA? Your website’s average session duration would be ~27 minutes (3200 total duration / 120 total sessions). 100 sessions were 30 minutes long, and 20 sessions were 10 minutes long, for a total of 3200 minutes. How is average session duration calculated for a website?Ī website’s average session duration is calculated by dividing the total duration of all sessions by the number of sessions on a site (over a specified time period):Īverage session duration = total session duration / total sessionsįor example, let’s say your site had 120 sessions in a week. Session duration as a secondary dimension in the behavior > site content > landing pages report in google analytics
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